Designing the moments that keep people coming back.
Both/And is a design studio for mission-driven leaders who want both human-centered design and data-informed strategy, so you gain more users, donors, or constituents and keep them coming back.
I design elevated user experiences for signature events, web and digital ecosystems, program and community buildouts, giving upgrades, and stewardship.
I help leaders solve…
Inconsistent experiences across channels
Your website, apps, spaces, sales, and service each tell a different story about who you are, and your constituent has to introduce themselves to you each time.
Low engagement
You’ve built something valuable, but people only scratch the surface and you find yourself spending precious resources on marketing and personal outreach.
New products or services
You want the full experience designed with intention from the start.
Touchpoint redesign
One interaction creates extra effort, confusion or voiced frustration from the constituents you serve.
Friction across critical journeys
People stall or drop off at important moments like registering, giving, joining, or renewing.
Low adoption
You launched something new, and people aren’t using it, whether that’s your constituents or your own team.
After working with Both/And, your constituents will trust you, they’ll recommend you to their friends, and they’ll invest in your organization, all because of how you made them feel.
Both/And is about finding the magic in the middle
There is a layer of internal team satisfaction, fun, and curiosity that makes this work more effective. I support that too.
OUTSIDE
Your constituents.
At its core, it’s crafting an arc for your constituents where you can authentically anticipate what they’ll need and attend to it ahead of time.
It’s consistently delivering an intentional arc where we define the circumstances and impact how guests feel.
Both/And considers all constituent-facing touchpoints as a chance to show your constituents that you’re different — you understand them, you value them — and you’ll be a trustworthy partner as they encounter and engage with your brand.
INSIDE
Your team.
Sometimes, the team needs some magic first. We’ll discuss how your team functions through change, make sure they understand the why, and have room to balance their workload with new ways of thinking. Our goal is for your collaborators to approach change from a place of abundance rather than scarcity.
A re-imagined holiday tradition
We solved for the user who wants to get a picture of their child with Santa each year but hates waiting in line as their family grows weary and hungry.
Guests experienced reserved tables and photo times, an adult-friendly beverage station, brunch food, holiday carols, coloring pages, and an overall winter wonderland.
Turned a stressful holiday requirement into a festive tradition.
Ways to work together
Coaching & Advisory
One focused strategy session or a short series on the thing you’re stuck on, internal or external. Starts with a free 30-minute discovery call.
Design Engagements
A signature event, a digital engagement program, a new CRM system, or a team workshop, redesigned end to end around the people it serves and those standing up the work.
Some projects need more than one lens. Both/And also hosts Both/And Studio, a boutique collective of independent strategists in fundraising, brand, and facilitation, so you can bring your whole project to one table.
