Hi, I'm Anna.

Anna Mottice, MBA

Experiential + Operations Strategist

Building consistent emotional arcs and memorable moments

Innovator and culture designer at heart

I’m here to guide you through change in a way that sticks. Classical music and musical theatre training taught me how an ensemble reads a room, improvises, and centers the way our guests feel. I started my event career in weddings, where a mentor taught me to walk the guest experience in the planning stages. Since then, I've built engagement programs from scratch at three organizations, led tech enablement, change management, executive communications, and user data hierarchy sessions as a management consultant for organizations like Nike, Vacasa, and Mercy Corps, and studied the people who do hospitality best.

“We need to be as human as humanly possible." — Will Guidara, author of Unreasonable Hospitality

Frameworks and insights inspired by Unreasonable Hospitality by Will Guidara, The Power of Moments by Chip and Dan Heath, The Culture Code by Daniel Coyle, and Immersion by Paul J. Zak, as well as by Brent Turner at Opus Agency, Arthur Brooks’ Science of Happiness, and Disney Innovation.

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Why Both/And?

Because change is constant.

Both/And exists to help leaders make their people feel seen and their constituents feel valued, with the creativity and the rigor to make it last.

Both/And offers expertise in Experience Design and Human-Centered Design for events, digital ecosystems, and program builds for mission-driven organizations.

Both/And specializes in how to create moments that help build a lasting and loyal community that keeps people coming back.

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How I Work

I approach each project focused on how to design moments that are scalable and sustainable. We often talk in phases and in pilot periods and will focus on both the internal team culture and how to embrace this work as well as the external constituent experience.

Credentials

  • 13+ years as an event manager and producer, community builder, brand marketer and operations director

  • Certified Human-Centered Design Practitioner, LUMA Institute

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Let's talk.

The easiest first step is a free 30-minute discovery call.

Learn how we can work together.