Prior Moments
There are many ways an external constituent or an internal team member experiences a company or brand. It could be online, direct mail, third-space community groups, workshops, retreats, or events. I approach all of them similarly with organizational strategy, experience design and change management expertise.
Upleveling existing work, building from scratch, and everything in between are all in my wheelhouse.
Additional moments include:
Strategist for internal organizational culture and communication work
CRM adoption strategy for launch and post-launch support
Strategic planning built on goals, objectives, strategies, and tactics
Creation of team values
Start/Stop/Continue goals audit
AI-enabled operations tracking system
CRM engagement behavior code book for data capture and reporting
Signature event strategy for fundraising gala
Kind words
Founding Client · Spring 2027
Youth Choir Spring Gala
This client asked for this gala to be a pivot point to cast vision for the organization's next chapter, so guests drive home understanding that this is a youth development organization as much as a choral one. We wrote down the script people expect from a gala, touchpoint by touchpoint, and then we broke it. A brunch-hour gathering instead of an evening one. Students greeting guests at the door and walking them to their seats. A spritz and Italian soda bar as the first thing you see when you walk in. The whole room invited to sing a warm-up alongside the choir. We can capture the choir's brand while still expanding the audience's experience.
Role: Signature event strategy, including guest journey mapping and break-the-script sessions, mood direction, attire and invitation guidance, menu and beverage concepts, floorplan threshold moments, and catering partner coordination
Program and Data Strategy
Engagement Program | Experiential Redesign
OHSU Foundation · Program and data strategy
Underperforming alumni programs rebuilt into memorable experiences, backed by a new data framework that made engagement visible to leadership. Led design thinking strategy and crafted playbooks with the team for upleveled volunteer, communications, and experiential offerings to the community. Supported team adoption of a team-first culture grounded in hospitality and curiosity.
Scope: program audit, experiential and volunteer playbooks, budget re-allocation, chapter creation, CRM and data governance.
Results: 143% increase in engagement, 116% rise in volunteer participation, and 483% more reportable engagement in six months.
Environmental Architect
Awards Gala Transformation
A basketball court reimagined as a luxury gala environment. I engineered a kinetic entrance of shimmering glass-bubble curtains that became the defining anchor of the evening.
Role: Lead creative and experiential producer; speaker preparation and day-of management
Theme Immersion
Holiday Brunch with Santa
A brand immersion built from ceiling-suspended greenery installations and scenic photo sets, turning an uninspired room into an experiential success for families.
Scheduled photo times with Santa solved a real guest need - no lines for a festive tradition. The brunch sold out three months in advance.
Role: Lead creative and experiential producer; ran the run-of-show
Scaling the Magic
Alumni Weekend + Leadership Conference
Annual reunion weekends built on 14-month planning cycles: 40+ events per weekend and 1,400 attendees, with 15 day-of staff hired and trained. Simultaneously hosted a 100-person volunteer leadership conference
I managed the vendor ecosystem, design and brand, oversaw event marketing, permit compliance, and high-touch hospitality vignettes, leadership conference agenda and speakers, all in high-heat summer conditions.
Role: Lead creative and experiential producer; oversaw all design, vendors, production timeline, food and beverage; ran the full production run-of-show
Passion Project
Mom Dish PDX
A Portland dinner series honoring modern motherhood. Each gathering spotlights a local chef or restaurant and highlights the incredible food scene. Moms come for good food and a mental break and stay for community and a renewed sense of self. Launching merch, new city pop-ups, and an online community soon.
Role: Brand partnership and experiential operations
Let’s start at the beginning.
Tell me about the program, event, or team you're building or hoping to uplevel.